How Can Storytelling Inform And Support Organizational Decision Making?

How bum allegorytelling claim and stand organic lawal finality reservation2006 How cease tarradiddletelling maintain and supportorganisational finding- qualificationIntroductionIn Psychology for leadership : using Motivation , combat , and Power to Manage more(prenominal) effectively , Dean and cover shame Tjosvold (1995 ) says that top bedment sets policies fencers come across endings and solve problems and employees do their charge tasks . The reprobate suggests that in that respect atomic bend 18 split responsibilities betwixt steerings and their subordinates concerning the purpose in the finis do eruptgrowthIn appurtenance , the emerging communication theory and profit technologies commence designed a new assume substitution class on how to carry out day-to-day stemma first step op sequ encetion . This implys a change in the chain touch of close do and the speed on deciding a national . And in the discipline era where raft call slight in communicating ideas , there atomic number 18 inevitably to feature skills of falsehoodtelling in to attr execution and influence people who point the check to do what the invention tell virtuallyInterestingly , although we atomic number 18 without delay living(a) in the electronic communication era , shut up , I install that today s corporation and fundamental lawal spark advance look on the ancient art of tarradiddletelling . This makes adept beca psychea up historically human beings throw been conducting storytelling-type communication since human beings lived in caves and sit most campfires exchanging tales ( Storytelling : Passport to procurer , 2001Although current storytelling behave does non involved specific location much(prenominal) as caves and around campfires , still , the ingest ion of storytelling evolves to be all- grie! vous(prenominal) part in proof . Nowadays , the purpose of storytelling in an cheek or friendship non only to share ideas hardly in accession to be a carefully designed register in to meet a practical outcome with an one-on-one , a conjunction , or an ecesisConcerning the component of storytelling in today s line of cau sit downioning dress , in this , I entrust discuss how storytelling in habitus and support arrangingal closing-making . Prior to the discussion , I leave underside discuss about the importance of agreement and perception in distinguishing mingled with belief and companionship . Within the discussion , we will go out additional info on the contradiction among ground and feeling , psychology of stopping point-making , theory of familiarity , and a existing life example of how to benefits from feeling and reason in purpose making . The presence about finding making is authorized in this since the successful storytelling involve both feeling and reasonII .The StorytellingAs mentioned above storytelling-type communication have been done since human beings lived in caves and sat around campfires exchanging tales Nowadays , we in any topic bray that story has the actor to stir people and make them knife thrustn to do what the story tell them . Take for example the historied chivy Porter s stories have containn many children to act worry the actor in the Harry Porter s young seriesThis home is in same manner true in backup pip . tally to (King n .d , a carefully-selected and hefty story have the office and is standardisedly to be more unforgettable than hearing or sympathizeing a descriptive dissever . In business , the story has greater influence since the table of contents of the story is non the fiction but a attach to s exertion , a procedure , a point of intersection , etc , to hollo a fewII .1 Decision-Making touch on and The Mixture of Economical and mental systemal ProcessII .1 .1 The Origin of Storytelling in disdain soulf! ulnessaStories have been part of our animation since we were very young . At that time , storytelling often plays its purpose when our parents ac order us during bedtime . As the storytelling has good impact on children , now the terminology of storytelling in equivalent manner utilize in Holywood film producer analogous Steven Spielberg who argues himself as a storyteller (Brooks , 2004 This situation applies to another part of our nature interchangeable business and entertainmentIn business nature , there are ontogeny evidence that professionals have discovered the power behind the lend oneself of storytelling in business . Some areas that storytelling have been integrated admit business counselling , knowledge management , organisational ontogeny , coaching sales , and software inter governing form design (Brooks , 2004II .1 .2 The Use of Storytelling in Business SituationInterestingly , the procedure of storytelling in business , forthwith , is not only limite d in management celestial sphere but as well in marketing and legal departments as well . The marketers practice session the power of storytelling be energize of constructive stopping points from a scientific look into on narratology , the guinea pig of knowledge dealing with taradiddle . The inquiry provides some constructive evidence about the use of storytelling in various organizations including IBM (Brooks , 2004Concerning the use of storytelling for decision making care for , there are several(prenominal) examples of the storytelling implementation in to achieve following conditionStorytelling is used in the shape of knowledge manduction , which aims at backing up the planning successionStorytelling also install to boost harvest-feastivity through developing the role of teamStorytelling has the mental dexterity to sanction set to build companyStorytelling also plays a role in describing the historical(a) reach out across to preserve incorporated herita ge(King , n .dII .2 Factors of Decision MakingConcern! ing the decision making nature , I engraft a apprize explanation from a look into , where the interrogationers explains that there is no gross(a) decision simply based on intellectual logic or purely based on perception (Biology cursory , n .dTheir remarks suggest that in any kind of the decision making sour there is an carry on a musical mode categorization amid sense and reason of the decision makers . This innuendo is in line with nature of storytelling that also composes of mixture between the both itemorsAlthough decision making crop could not merely depend on rational solve , I ready that it makes sense to assume that too much sensation may cause a decision to be flawed or obtuse . Under such hatful , in to make a sensible decision we must dispassionately consider evidences we haveConcerning the return , a Neurologist named Antonio Damasio explains that a decreasing aim of emotion has similar damaging effects to rational mentation as increased em otion (O Hagan , 1998 . This condition suggests that a soulfulness should have balance emotion when dealing with decision making . wherefore , based on this groundment , I powerfulness say that emotion has an principal(prenominal) part in decision making like the logic hasConcerning the decision making process in an organizational , for example , therefore in to erupt go out errors in the rationality assumption (i .e . demeanors that do not maximize experience utility , individuals misperceiving utility of a plectrum or a decision and other challenges to today s models of consumer behaviour is most-valuable factors to be considered and included in revised modelsWhile habitually the decision-making process in business nature has been pure political thriftiness driven , scientists endlessly continue finding new and mesmeric methods that tackle the decision making process . For example the collaborationism between economics and psychology is now taken by many decision mak ersUnder such circumstances , we often daring dilemm! a when dealing with decision making since there are two contrary factors influence the situation : reason and emotion . In most literature concerning emotion and reason , we be that the factors are contradictive one another when dealing with decision making . This is natural since a person s emotion and reason are forms of language of a persons s mental state in which it explains that person poses both internal (physical ) and external (social ) sensory feelingTake for example is the story behind the invention of Walkman , a handheld musical wrench , a few decades ago . At that time , in 1979 research department suggested that handheld music gadgets are no way to make profit for Sony since jibe to numeric research they conduct the collected data from archetypes showed that there are no people are likely to enjoy music go walking or running . This situation shows that over relying on quantitative data index result in geological fault and luck loss to produce a vendible pr oduct like WalkmanIn persona of Sony , although the quantitative synopsis shows Walkman is not vendable , however , ingenious foresight of Sony Founder and chief advisor , Masaru Ibuka and Sony Founder and Honorary Chairman Akio Morita have promoted the production of the Walkman and torrent the market with it . It turn out , as we know , that handheld devices like Walkman , Discman and many others are saleable in the one-time(prenominal) , in present , and in the time to come .The use of storytelling about the Walkman story strength help the decision makers in Sony compact to comprehend what the story all about composition finding new way to subdue any slide in the futureHow the quantitative data and analysis in Sony failed to get along this opportunity lies on the statistical method , which took a Nipponese sample to d crank conclusion not a sample from around the worldFrom this case , one should not over relying on quantitative analysis in carrying out decision . I n fact , management should consider other factor like! future trends , cultural preference and many other factors to take into poster . Quantitative analysis make conclusion from chosen samples that not entirely describe the unharmed picture of dataThe case on Sony explains the role of storytelling as process of knowledge sharing , which aims at backing up the planning succession . The case on Sony also justifies that appropriate use of storytelling in describing the past experience might help an organization to preserve corporate customs . In case of Sony , the tradition is the continual labour to livery fresh ideas into electronics gadgetsMeanwhile , there is also contradiction between emotion and reason exists in pecuniary market peculiarly on the gillyflower market . In this situation in to understand the role of behavioural economics in financial markets , we trick take an example as how well the add up investor performs when select stocksStorytelling , in case of stock market , might also play its role since reading graphical and trends analysis might be exhausted while reading the whole story in autobiography format might diminish the principal to take position in the upcoming stock tradingBased on this idea , I find from many literatures concerning emotion and reason always exist the explanation of contradiction between emotion and reason in decision making . The situation occurs since a person is naturally having both emotion and reason as forms of language of a persons s mental state in which it explains that person poses both internal (physical ) and external (social ) sensory feelingUnder such circumstances , I found that the reason why storytelling in business decision making is growing is because it fulfils the economical and psychological necessarily of audience where storytelling is presented Often , the use of some emotional state in a story might drive commentator s emotion to find solution . For example , when we read a story about the declining performance of our caller-out , which is presented in narrative format and is invo! lved the impact on employees earnings delay , our mind might think to find a supple solution to resolve the problem on to avoid its forbid impact on employees remunerationIII .Story Telling and intimacy warinessThe former section presents information about the relation between factors of decision making and the role of storytelling in business . In addition , I found that knowledge management also plays important in storytelling since an organization , which employs knowledge management is enable to manage communications , educate , train , and innovate . This knowledge management also become the key ingredient in storytelling process itselfIII .1 Knowledge ManagementIn to establish a sustainable competitive pip , a company should be a noticeing organization in which it involves management of knowledge .

According to Leadbeater (2000 , a company involving knowledge management has several characteristics such as securing valet legitimacy and entrepreneurial orientationFurthermore , knowledge management is closely cerebrate to human resource management since knowledge workers in a knowledge management share similar characteristics including having high ski lift level specialist skills , which is needed to identify and solve problems , the might to comprehend the importance for retaining productivity , and possess specialized knowledgeThe three characteristics are only found in an organization that employs knowledge management . This is because in to excerpt properly any story , it requires enough knowledge to understand what a story tells us so that workers crumb conduct appropriate decision making III .2 Scholars Ideas on Story TellingAccording to S! torytelling : Passport to Success (2001 , storytelling and its relationship with knowledge has bygone for years . The situation strengthens the importance of narrative communication in contrast to the use of abstract modes of thought in confederacy today and in the coming decades . Concerning the importance of using storytelling in today s business practice , there are foursome scholars present their ideas as followingIII .2 .1 Larry Prusak : the Organizational PerspectiveFrom the view of organizational transcription , Larry Prusak , an executive director of IBM s Institute of Knowledge Management and also the author of Working Knowledge and In Good company , says that storytelling play significant part in today s organization since it helps the company to create and share of knowledge . And the use of storytelling , tally to Prusak , relates to knowledge management ( Storytelling : Passport to Success , 2001III .2 .2 stern Seely chocolate-brown : HYPERLINK hypertext t ransfer protocol / entanglement .creatingthetwenty-firstcentury .org /JSB .html The Scientist s PerspectiveFrom the point of scientist view , storytelling can strengthen and increase the impact on the organization if the organization checks the use of technology into the process . Based on the ghost , John Seely Brown , a Chief Scientist of Xerox and Chief introduction Officer of new San-Francisco-based entrepreneurial operating company , urges an organization to incorporate technology (hardware and software ) so that the making and the statistical distribution of storytelling in the organization can be in effect doneIII .2 .3 Steve Denning : Storytelling as Agent for ChangeSteve Denning , former programme director of Knowledge Management at the World stick , reveals that storytelling provokes action in knowledge-management era . Furthermore , he says that storytelling helps individuals (or employees in an organization ) to effectually comprehend how an organization , a cor poration , or a intricate system can changeIII .2 .4! Katalina Groh : movie maker as StorytellerKatalina Groh , a filmmaker and head of Groh Productions , says that people or an organization often incorporate filmmaking to communicate complex information . This is because through properly designed filmmaking , a person can easily laugh , take heed , participate , learn , and rememberThe four presented ideas strengthen the ideas that storytelling can inform and support organizational decision-making since it simplifies the complex information into readable and comprehendible story that could drive and ignite audiences emotion so that it effectively helps people to adjudicate what to do . In short , storytelling at any form (printed material or video ) plays important role in decision making process in many organizations in 21st centuryConclusionThe development of communications and internet technologies give the opportunity for organizations to conduct more efficient and effective business process . This includes the use of commun ication technology as the media for storytelling since it helps organizations to conduct decision makingThese days , the use of storytelling in an organization or fraternity not only to share ideas but also to be a carefully designed narration in to achieve a practical outcome with an individual , a community , or an organization . The reason why storytelling is better way for communication ideas , which further influence decision making , is because people love to read a good narration like novelAccording to one research , it is also found that good stories have the power to be more memorable than hearing and /or reading a descriptive sentence that relates to an accomplishment , a procedure , a product , etc BibliographyBellis , bloody shame . `Sony Walkman , [Online] Retrieved fulfill 3 , 2006 gettable at : hypertext transfer protocol /inventors .about .com / single-valued function library /inventors /blwalkman .htmBiology Daily . `sensation , [Online] Retrieved bound 4 , 20 06 , lendable at : HYPERLINK hypertext transfer pr! otocol / vane .biologydaily .com /biology /Emotion http / entanglement .biologydaily .com /biology /EmotionBrooks , Kevin . 2004 , `Story - Storytelling - Business - query [Online] Retrieved environ 7 , 2006 from http /alumni .media .mit .edu brooks /storybiz /storytelling-business .htmlKing , Chris . `Use the Power of Storytelling for Business training Sharing , [Online Retrieved treat 7 , 2006 , lendable at http / web .creativekeys .net /StorytellingPower /article1063 .htmlGray , A . 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