Marketing Analysis

Introduction Starbucks and Panera Bread have shown how effectively two unequalled businesses can use strategic trade proviso and consummation to define and penetrate a defensible market plaza in large, profitable market members. Starbucks is the worlds wrap coffee and beverage retailer with an estimated market share of 85% of franchised coffee shops in the U.S. (Thompson, Arsel, 2004). Panera Bread is redefining Quick Service ingest place (QSR) industry by creating continual innovation in its mid-day and change surface light dinner menu items (Schwartz, 2006). some(prenominal)(prenominal) have successfully used strategic marketing planning and execution to make water and defend unique market positions in highly agonistic industries. Creating and Sustaining Profitable Differentiation What separates both Starbucks and Panera Bread from the literally thousands of competitors distributively has is the unique approach from each one takes to defining segmenta tion, marketing messaging, harvest strategies and the checks customers have visiting their locations. low with defining market segments, both companies have consistently focused on value-based segmentation in conjunction with psychographics to define their segments (Schwartz, 2006) (Thompson, Arsel, 2004).

This incursion into how customers make decisions of when and where to purchase beverages, what the crush menu items are by time of day and month, and the concomitant to adding innate value to the find out of being in the retention itself (Grewal, Levy, Kumar, 2009) differentiates both companies. Their focus on how to tailor the st ore experience to the expectations, needs, w! ants and preferences of each customer segment not only differentiates a business; it can in any case lead to customer commitment over the long-term as well (Palmer, 2010). For Starbucks and Panera, this is the long-term target of their advertising, marketing and promotional strategies. Creating a highly coordinated and synchronized series of strategies that meld together the implied value...If you want to get a full essay, order it on our website: BestEssayCheap.com

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