Marketing Audit: Atlanta Bread Company

Phase #1: The placement and Its range A. Organization establish and Address capital of Georgia prize Company 3680 Dauphin road B. character reference of grocery store Information C. Type of Organization and Brief Background D. Good/Service or hard to Be Examined This topic focuses on the local capital of Georgia abrasion Company in restless, AL. As a franchise eating place with operations just in the United States, the products offered to customers argon loosely the same across the board. The only product the local capital of Georgia booty offers that others do non is a king stripe to celebrate the active tradition of Mardi Gras. The battle of Atlanta Bread restaurant in Mobile was opened by Bill Turk in July of 1999. Phase #2: Major environmental Influences A. Micro environmental Influences B. Macro Environmental Influences Phase #3: The luff Market(s) & The Marketing Mix A. Tar realize Market(s) B. product Strategy Atlanta Bread Company offers a variety of note nourishment for each meal of the daytime to its customers. As noted early in the paper, Atlanta Bread Company offers foods such as bagels, sandwiches, salads, and gourmet coffees. Bill Turk stated that “customers come to my store for the quality food and friendly service,” when asked wherefore customers visit his store and not his competitors.

He followed that comment by stating that he likes to be in the store with his customers to show that he personally cares about their satisfaction. This slip of commitment is what sets Atlanta Bread Company apart from its competitors. C. price Strategy Atlanta Bread Company! ’s prices are similar to that of their competitor, Panera Bread. I detect as though Atlanta Bread Company’s products are of good appreciate because you are able to get good, healthy food for near the same price as you would pay for a soapy meal at a fast food restaurant. Product prices are set in accordance with its local market and competitors (Turk). D. Promotional Strategy Atlanta Bread...If you want to get a full essay, order it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay