Intellectual property Essay Example for Free

Intellectual property Essay What is intellectual property? â€Å"To give an identification means to understand†,- said an ancient philosopher. So, usually we understand intellectual property as totality of rights for results of intellectual activity (works, phonograms, inventions, etc) and means of individualization (trade marks, company name, etc). Objects of intellectual property often divide into several groups: 1) objects of copyrights (science, literature, art works, including databases and computer programs); 2) objects adjoining rights (phonograms, TV and radio programs, etc); 3) objects of patent rights (inventions, useful models, industrial examples, etc); 4) means of individualization (trade marks and service marks, company names, names of commodity origin, etc); 5) non-traditional objects (selective innovations, topologies of integral micro schemes, rationalization proposals). Intellectual property can be called a kind of asset, so in this quality you can buy it, sell, license, exchange it or to give without compensation, as any other kind of property. Besides, the owner of intellectual property has right to forbid illegal usage or sale of that definite property. Still, intellectual property is â€Å"invisible†, so in order to become registered, it should be expressed in some discernible way. Trade marks for brand identity for goods and services first of all are used to indicate the source of goods or services and to distinguish goods and services from the other. Trade marks also symbolize quality of goods or services, they are used together with. Majority of them are expressed in words, but they can be anything, what distinguish one product from the other, they can be expressed as symbols, logotypes, sounds, designs or even distinguishable non-functional configurations of products. The term of registration has definite period, but because of fundamental aims of trade marks (to avoid public confusion, to stimulate competition and protect interests of owners) – registration can be renewed and in such a way to be prolong infinitely, while those trade marks are used. What are the rights? The owner of trade mark can prohibit to others to use a similar trade mark in case such usage, probably, will arouse confusion in minds of consumers. Let’s remember trademark of Panasonic, Sony, or Nike and Reebok. All these are trademarks. So, a consumer, buying production of those companies, buys also quality of production, brand name and fashion. There are other companies (mostly Chinese/Vietnamese), which produce fake, but use principle of similar pronunciation of well-known brand names. For example, they produce tape-recorders with brand name Panassonic, Sonny, or shoes with logotype Reaboc or Nikee. Those companies cause great losses to real companies Panasonic, Sony, Nike etc. â€Å"A recognized brand name or trade mark represents the goodwill that has been built into the product or service. Consumers tend to associate the recognized brand name or trade mark with certain characteristics that are specific to that name or mark. Therefore, companies often spend millions of dollars annually for safeguarding the investment in the related intellectual property rights. † (Intellectual Property Website). The problem is that different countries have their own legislation regarding intellectual property, what created difficulties for identification of intellectual property in common. Still, such registration of intellectual property should exist, because it is a presumable evidence of validity of trade mark and rights of its owners to use that trade mark. It is also fixed in national register of trade marks, notifying the whole world that owner uses such trade mark and has right of property. That trade mark should be distinguishable; it means trade mark must have possibility to distinguish goods or services of that definite trade mark from other services or goods. It can include any original combination of letters, figures or other symbols, colors or musical sounds. There are a lot of kinds of trade marks (trade marks, which was created specially – KODAK for photo-materials, XEROX for photocopy equipment, PEPSI for non-alcoholic drinks; voluntary trademarks – APPLE for computers or DOVE for soap, to mention a few) Trade marks for brand identity for goods and services can be very valuable asset. For example, it is well-known that German car manufacturer BMW bought British car company ROVER first of all to get its set of desirable trademarks, including LAND ROVER, RANGE ROVER, TRIUMPH, AUSTIN, MGB, etc. From the other side, trademark can be almost useless, in case it is associated with bad quality. I think that we shouldn’t copy intellectual property, as far as the idea is also a kind of property and brings profit to its owner. In case a person copies intellectual property, he acts as unfair competitor and causes losses to the owner of intellectual property. Works Cited: 1. Intellectual Property Website, Why care about intellectual property rights? October 30, 2004 [online] http://www. brint. com/IntellP. htm.

Directing Macbeth Essay -- Drama

Directing Macbeth SCENE 1 It begins in a smoky hall; dark lighting and shadows are all you can see. A CD player is going at full volume in the background. We sweep across the dirty floor until a lead guitar, (not expensive but very well used), lays at the feet of a handsome young boy of about 16. He has thick black hair, just covering his striking blue eyes and perfect skin. We spread out a bit and see Macbeth's best friend, Banquo's shadowy face. Ginger curly hair shows up in the near darkness under his blue fisherman's hat. A BCU on Banquo's face shows us that he has bright green eyes. In these eyes, we see the doorframe and a shard of light as the door opens. We spin round as light and noise of the cars outside streams in. Another group walk in past the other three people sitting on the floor with Macbeth. This is the first time we have seen these people, two other boys and one girl all about the same age. This girl is Lady Macbeth. She is wearing a red tight top and a lot of make-up. The red top is to show the blood that she will shed and the make-up is to show the mask that she puts on later in the film. We have a view of the other group's legs and as they walk past, Macbeth's group looks jealous and cruel. The cd is turned off and Macbeth and Banquo scowl at each other, they are jealous of the other bands good favour with the record manager. There was another band here before and their record deal is called King. The lead guitarist is called Duncan. A white piece of fabric is pulled out of the still open door, as if on a dress. Macbeth's face is still in this shot, in the foreground but very much out of focus. Children's laughter is heard and Macbeth turns his head just as the door slams shut. We now speed through the smoke to a clipboard on a desk between two pairs of suited shoulders. Here is written "Thaine of Glamis" with Macbeth's name written on it and a paragraph of writing, Thaine of Cawdor with Freddie written next to it and also a paragraph of writing. At the very top of the page "King" is written with "Duncan" next to it. We now focus on the face of one of the two pairs of shoulders. He is beaming at the band who are playing and as they finish, he goes up to the lead singer and embraces him. He is large and fat with a bald spot on the back of his head. The other pair of shoulders is his secretary ... ...s side, unnoticed. Banquo laughs at him with the other two witches, goes to his side and starts his speech "good sir why do you start and seem to fear, things that do sound so fair," to Macbeth. Banquo thinks that this is a game, some thing made up by these young children and he starts to play along, "that he seems rapt withal- to me you speak not." He continues in this way, egging Macbeth on, while the witches group together again. Macbeth is standing alone by himself. The witches hold hands in a circle around Banquo and skip. They say these last few lines in the same tune from "Ring'a'ring'roses" they turn to run away after this but Macbeth says "stay you imperfect speakers" all the way to "Speak I Charge you". They all sing ring a ring a roses (the original words) while standing in the places they stopped, spread out on the green distant girls laughter comes and goes. At "they all fall DOWN" we have a close up of the main witches eyes then of Macbeth' eyes then of the main witch, when "Down" is shouted the witches suddenly vanish leaving the boys back in the roadside and the noise of the cars and guitar bass again is Deafening. We zoom right out matrix style.

Public relation in education sector

Public relations (PR) is the way organisations, companies and individuals communicate with the public and media. A PR specialist communicates with the target audience directly or indirectly through media with an aim to create and maintain a positive image and create a strong relationship with the audience. Examples include press releases, newsletters, public appearances, etc. as well as utilisation of the world wide web. In 2011/12, PRSA led an international effort to modernize the definition of public elations and replace a definition adopted in 1982 by the PRSA National Assembly.Learn more here. Under the â€Å"Public Relations Defined† banner, PRSA initiated a crowdsourcing campaign and public vote that produced the following definition: â€Å"Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics. † As a management function, public relations also encompasses the following: Anticipat ing, analyzing and interpreting public opinion, attitudes and issues that might impact, for good or ill, the perations and plans of the organization.Counseling management at all levels in the organization with regard to policy decisions, courses of action and communication, taking into account their public ramifications and the organization's social or citizenship responsibilities. Researching, conducting and evaluating, on a continuing basis, programs of action and communication to achieve the informed public understanding necessary to the success of an organization's aims. These may include marketing; financial; fund aising; employee, community or government relations; and other programs Planning and implementing the organization's efforts to influence or change public policy.

Body Alterations

Cosmetic surgery is the most common kind of plastic surgery nowadays. It consists on medical practices intended for enhancing one’s appearance, maintaining it or embellishing it beyond an average level toward an esthetic ideal. Tattoos, piercings and any other ornaments are applications that also take the human’s body as their final object. In his essay â€Å"The Body Jigsaw†, Philippe Liotard states that cosmetic surgery and body alterations stand at opposite sides. In the following, I’m going to take a position relatively to the above statement, before analyzing the situation in my home society, Lebanon. First of all, Liotard believes that body modifications are ways that one can use in order to look different from the common mass. For him, it is as expression of â€Å"refusal to comply with social norms† (Liotard, 264). So far, it’s true that having a foreign tattoo or a piercing in a society that doesn’t originally apply them commonly makes a person looks out of the box. Moreover, different combinations of body alterations emphasize the uniqueness of each individual and reflect a mixture of cultures. On the opposite side, cosmetic surgery can be applied for several reasons. One of them is looking for example as a certain idol, celebrity or any public figure. This aim is becoming very redundant between women who seek having this actress’ nose or that singer’s lips. From this way of thinking, we can say that cosmetic surgery promotes a kind of stereotype. For that, the uniqueness of each individual is abolished. For this way of interpretation, I stand on the same shore as the author. Moving to my home society, views and opinions concerning both â€Å"alternative† body alterations and cosmetic surgery vary a lot. There’s no single common way of handling these applications. In fact, some alterations are rejected while others can be tolerated. For most Lebanese, a familiar thought is that piercing as well as others body ornaments or some techniques are not manly. For that, a man with a pierced ear is subject to negative connotations. On the other hand, tattoos for instance are accepted to a certain extend. Concerning cosmetic surgery, we encounter three main categories of opinions. There are some people who completely support these surgeries whereas others reject them completely while some have intermediate views. As far as I’m concerned, I don’t mind people having a tattoo even though I won’t do it. I personally believe that the decision of having a permanent tattoo is based on mood or temporary convictions that can collapse with time. On the contrary, I’m not against having a temporary one. Also, about cosmetic surgeries, I support them when they aim to correct an inborn defect or an accidental one. A personal experience I had was when I broke my nose and the only solution was having a surgery to repair the bad appearance caused by the accident. On the opposite side, I disapprove plastic surgeries when they are applied just to have someone else’s nose, lips†¦ To sum up, I agree that cosmetic surgery and â€Å"alternative† body alterations are philosophical antonyms even though they both affect the body. And, like in everything else, the best use of body alterations relies in moderation. As a Lebanese proverb says: â€Å"Every excess means less† Works Cited Liotard, Philippe. â€Å"The Body Jigsaw†. Shades of Gray. 2nd edition. Ed. Zane Sinno et al. Essex: Pearson, 2008. Print

Reflective Understanding Of Prince2 Principles In A Project Environment The WritePass Journal

Reflective Understanding Of Prince2 Principles In A Project Environment WRITEPASS REFLECTIVE ESSAY EXAMPLE CUSTOM ESSAY WRITING Reflective Understanding Of Prince2 Principles In A Project Environment ), the quality approach allows the planning of systematic activities leading to the identification of the company’s products, the project’s products, and the tracking of the quality methods. Customers’ expectations are analysed, an acceptance criteria is created, and this leads to the detailed project product description. The next task is to generate a project response, and a quality register. Quality, according to the definition of PRINCE2, is â€Å"The total amount of features or characteristics of a product, such that it meets expectations and satisfies the stated needs. Saying that all features of the product have to work as expected for a given amount of time† (London South Bank University, 2016). Simply put, the main purpose of the quality theme is to ensure that all the products are fit for their purpose. This approach signifies that if the quality of the products is compromised, the outcomes of the project will be negatively affected, as well. Befo re implementing the PRINCE2 project, it is necessary to agree on the acceptance criteria and quality expectations. For quality planning, the MoSCoW method of prioritisation should be used: must have, should have, could have, and won’t have for now. This information is detailed in the CIPFA (2012) publication. Risk Theme The risk management and monitoring features implemented in PRINCE2 are as follows: identifying risk, assessing it, planning (to avoid, exploit, reject, etc.) the risk, implementation of actions by risk owners, and communication through checkpoints, highlights, and reports, according to the PowerPoint lecture of London South Bank University (2016). The identification of risk is followed by their qualitative assessment: high, medium, or low risk categories, and the assessment of each risk’s potential impact. Risk responses can be avoidance, exploitation, enhancement, reduction, or sharing. Change Theme Ferguson (2011) describes this theme as the ability to identify and control baselines, changes, and approve or reject them. The online article talks about the applicability of PRINCE on smaller scale projects.   Change management should be based on aligning the objectives of the project with the current changes, and making adjustments in order to meet the expectations of the project owners and the customers. For example, the implementation of a change might change the projected outcomes, therefore, changes need to be made. Progress Theme The Progress theme can be described as providing periodic snapshots of the level of completion and performance towards the objectives (Oracle, 2011). Under this theme, the calculations of Earned Value and Earned Value Projection are completed, and this allows project owners and directors to see the value of work completed against the resources used. Thresholds are also important in this bench-marking process. Conclusion Based on the above review, the main benefits of PRINCE2 for companies can be highlighted as: real time input and monitoring, risk management, performance and quality control abilities, and clear definition of objectives. The main benefit of the PRINCE2 method is that it provides a standard and common language for project management professionals. I believe that adapting the management approach can improve the success rate of small- and large-scale projects alike. Bibliography CIPFA. 2012. PRINCE2 Quick Reference Guide. Ferguson, C. 2011. PRINCE2 for Small-scale Projects. Novare Consulting. London South Bank University. 2016. PRINCE2 Presentations and Lectures. Marsh, D., 1996. Project management and PRINCE.  Health Informatics,  2(1), pp.21-27. Murray, A. 2010. White-paper: PRINCE2 AND Governance. Outperform. Document Number: 1042-01-01 Version Number: 1v0 Oracle. 2011. PeopleSoft Projects (ESA) Support for PRINCE2. An Oracle White Paper June 2011 TSO. 2009a. Managing and Directing Successful Projects with PRINCE2. The Stationary Office. TSO. 2009. The Executive Guide to Directing Projects: within a PRINCE2â„ ¢ and MSP ® Environment, TSO 2009

Why Copper Bowls Are Better for Whipping Egg Whites

Why Copper Bowls Are Better for Whipping Egg Whites The bowl you use makes a difference when you are whipping egg whites. Copper bowls produce a yellowish, creamy foam that is harder to overbeat that the foam produced using glass or stainless steel bowls. When you whisk egg whites in a copper bowl, some copper ions migrate from the bowl into the egg whites. The copper ions form a yellow complex with one of the proteins in eggs, conalbumin. The conalbumin-copper complex is more stable than the conalbumin alone, so egg whites whipped in a copper bowl are less likely to denature (unfold). How Does Whisking Change the Eggs? When air is whisked into egg whites, the mechanical action denatures the proteins in the whites. The denatured proteins coagulate, stiffening the foam and stabilizing the air bubbles. If the foam is overbeaten in a non-copper bowl, eventually the proteins become completely denatured and coagulate into clumps. There is no going back from the clumpy mess to nice foamy whites, so overbeaten whites are usually discarded. If a copper bowl is used, then fewer protein molecules are free to denature and coagulate, because some are tied up in conalbumin-copper complexes. In addition to forming complexes with conalbumin, the copper may also react with sulfur-containing groups on other proteins, further stabilizing the egg proteins. Although the iron and zinc found in other metal bowls also form complexes with conalbumin, these complexes dont make the foam more stable. When glass or steel bowls are used, cream of tartar may be added to egg whites to stabilize the whites.

American Fiction in the beginning of XX century Essay

American Fiction in the beginning of XX century - Essay Example Moreover, contrasting of the North and the South in America are common points for these authors. This can be explained by the changes in the American society that occurred during this period. After the World War I people were tired of cruelties and violence and have already lost their self-identities. Culture and identity are so closely connected that the restoration of the whole cultures was greatly dependent on the restoration of separate individual’s identity. There was a need for people to restore their ideals for worshipping. An inner world of an individual was devastated. This can be shown on the example of Sally Carrol from Fitzgerald work, when she imagined â€Å"the Ice Palace†. This place was a spiritual asylum for the main heroine, where she wanted to escape from the scares of the Great War in Europe. Nevertheless, the main heroine fails when she tries to forget about her past in the South and dreams about her future in the future in the North. In the work by Faulkner â€Å"That Evening Sun† Southerners are also reflected in a negative light. Controversies between white and black people are another logical outcome of constant opposition between the North and the South of America. In the work by Steinbeck historical context is less evident.